Social network marketing is one of the latest approaches to getting your business out there on the Internet. Having a close connection to a great deal of Internet users will allow you to promote your business for free. Most of the popular platforms do not require a fee to sign up. You can also choose to place a paid advertisement on these sites, which will be seen by hundreds of thousands of people. The following is more information on social network marketing and the best sites for doing this kind of promotion.
There are many different platforms available for social media marketing. Most people would say that Facebook and Twitter are currently the most popular of them all. MySpace probably follows closely behind, though it still seems geared more for teenagers. For videos, Google's own YouTube is definitely the place to be. LinkedIn provides you with a more formal system in which you can network with others in your career field. You also have social bookmarking in this realm, with Digg, Delicious, and Reddit being among the top sites for this form of promotion.
The purpose of social network marketing is to connect with as many consumers as possible. This can be done by advertising your products and services on sites that many people already frequent. Facebook, for example, offers many a place to reconnect from people they have known since childhood. There are also games and other applications that keep users coming back to the site every single day. With this much traffic, having your advertisement in the sidebar of the screen can be a very good social network marketing idea.
Also, social media marketing can help you form a bond with your customers - as well as lead them to helping you advertise your business. Facebook's "Like" and comment features let your friends share your statuses with others on the platform. Twitter offers a ways to do this as well, since anyone can retweet a message to their own followers.
Gaining as many friends on these sites as possible is what this form of marketing is all about. The more people you have as your friend, the more people you have to spread the word about your company.
YouTube and other video sites offer a unique approach to social marketing. Many people only surf the web to watch videos. Reading articles and other pages of content may be too much for them, so they choose to check out the latest videos that have been submitted on the web. This is why making videos is so helpful nowadays.
Social network marketing is all about getting your name in front of as many people as possible, and videos are the latest craze. You don't even have to make a video related to your business. Having a funny clip with your website URL at the end will get you many hits in just a few minutes of uploading the video to YouTube.
About the author: Kanute Fleming is the owner of Start-Online-Business-Guide.com, which is aimed at helping people build a profitable online business. Learn more about social media marketing and how to start and run a successful online business.
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